"Using Saudi Influencers on Social Media Sites in Advertising Campaigns".

GOOGLE Inc. GOOG; X Corp.

The number of users on social media platforms has increased in recent years. By the end of 2018, Facebook had 2.234 billion users, YouTube had 1.9 billion users, WhatsApp had 1.5 billion users, Facebook Messenger had 1.3 billion users, Instagram had 1 billion users, Twitter had 335 million users, LinkedIn had 203 million users, Skype had 300 million users, and Snapchat had 291 million users. Reports indicate that the rate of content sharing across social media platforms increased by 10% from 2014 to early 2019, with an expected further increase to 13% by 2022. Amid challenges faced by advertisers such as rising costs of traditional advertising, declining consumer interest in ad content, skepticism towards presented ad content, and the high cost of using celebrities in traditional ads, companies are turning to alternative advertising methods, leveraging the widespread use of social media platforms and their growing user bases. Advertisers are seeking to capitalize on influencers on these digital platforms to achieve their goals regarding various products and services. [ABSTRACT FROM AUTHOR]

Copyright of Arab Journal for Scientific Publishing is the property of Research & Development of Human Recourses Center (REMAH) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)