Murdoch Partner Helps Asia's Richest Man Build a Media Empire.

Viacom18 Media Pvt., backed by Reliance Industries Ltd., is set to become a major player in India's media and entertainment industry. With plans to merge with Walt Disney Co.'s India operations, Viacom18 aims to capture a larger share of TV ad sales and digital revenue. Uday Shankar, a media veteran and former executive at Star India, will lead Viacom18 and play a key role in Reliance's media strategy. The company's goal is to develop the market for mobile streaming and digital advertising in India, leveraging its ad-supported programming and diverse language offerings. [Extracted from the article]

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