E-Commerce Grows But Trust in Digital Channels is Uneven.

A new survey from Chubb reveals that consumers who shop on e-commerce platforms trust them more than the companies selling their goods through those channels. However, there is a trust gap among shoppers who use social media commerce sites, with 85% trusting the sites but not the companies selling through them. The survey also found that consumers in Latin America purchase from e-commerce platforms more frequently than those in North America, Europe, and Asia. The study emphasizes the importance of customer trust and loyalty in the age of digital commerce. [Extracted from the article]

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