What MrBeast Wants. (cover story)

SOCIAL media; COMING out (Sexual orientation); CHIEF compliance officers; INFLUENCER marketing; HIGH school baseball

This article from TIME Magazine provides an inside look at the world of Jimmy Donaldson, also known as MrBeast, the most successful YouTuber in the world. The article highlights his ability to create viral videos that attract millions of views and subscribers, showcasing his extravagant stunts and acts of generosity. While Donaldson's success has been remarkable, the article also raises concerns about the safety and labor practices within his company. Despite these challenges, Donaldson continues to expand his empire, with ventures such as Feastables snacks and philanthropic efforts. He aspires to own multiple companies and promote his own products in his videos. Jimmy Donaldson, known as MrBeast on YouTube, rose to fame through his viral videos and philanthropic efforts. Despite facing challenges in his personal life, including a difficult childhood and a toxic work environment, Donaldson has managed to build a successful media empire. He has mastered the YouTube algorithm and understands how to engage and retain viewers. While some criticize his content and philanthropy as exploitative, Donaldson remains focused on creating the best content possible and using his platform to make a positive impact. [Extracted from the article]

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