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„Wir verkaufen Emotionen".

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  • معلومة اضافية
    • الموضوع:
      AUSTRIA; GERMANY
    • نبذة مختصرة :
      The traffic gastronomy company Autogrill Deutschland and its subsidiary LeCrobag have experienced a merger, a new umbrella brand, and a new store appearance in recent weeks. Martin Heuer, the new managing director, talks about his return and his plans, especially the expansion of the mono-brand LeCrobag under the umbrella brand Avolta. Autogrill Deutschland also plans to further advance its business at airports, train stations, and possibly well-performing shopping centers. The effects of the Corona pandemic are still noticeable, but consumption has returned. Digitalization offers additional sales opportunities, including ordering and payment via QR codes and digital payment systems. Autogrill also plans further expansions in Germany and Austria. [Extracted from the article]
    • نبذة مختصرة :
      In den vergangenen Wochen ist viel passiert beim Verkehrsgastronomen Autogrill Deutschland und seiner Tochter LeCrobag: Fusion, neue Dachmarke, neuer Store-Auftritt. Dazu ist seit rund vier Monaten ein neuer, „alter" Geschäftsführer am Start. Wir sprachen mit Martin Heuer über seine Rückkehr und neuen Pläne. [ABSTRACT FROM AUTHOR]