WHAT'S AMISS WITH YOUR MEASUREMENT AND EVALUATION APPROACH.

EDUCATIONAL outcomes; MEASUREMENT

The article discusses the importance of distinguishing between strategy and tactics in the field of learning and development (L&D) when measuring and evaluating learning outcomes. It emphasizes that learning evaluation models, such as Kirkpatrick's four levels of evaluation, are tactics rather than strategies. The author introduces the hypothesis framework as a tool to create a clear strategy for measuring and evaluating learning initiatives. The framework outlines four essential variables: program completion rates, changes in knowledge, skills, and attitudes, short-term outcomes, and long-term outcomes. The article also suggests using measurement and evaluation models, such as the Kirkpatrick model or the Phillips ROI model, to support the measurement strategy. [Extracted from the article]

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