Speak Like a Creative.

CREATIVE ability; MARKETING; INTERPROFESSIONAL relations; PHARMACEUTICAL industry; COMMUNICATION education; GOAL (Psychology)

The article discusses effective creative feedback strategies for brand managers, emphasizing the importance of aligning feedback with strategic objectives. Topics include leveraging gut reactions, aligning with brand strategy, using the S.C.O.R.E. framework, asking probing questions, and fostering collaboration to bridge the communication gap between brand managers and creative teams.