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Marketing in the internet age.

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اقرأ على الانترنت اقرأ أكثر حفظ في قائمتي
  • المصدر:
    Orange County Business Journal. 03/29/99, Vol. 22 Issue 13, p28. 3p.
  • معلومة اضافية
    • الموضوع:
      CURRIM, Imram; MARKETING; CONSUMER preferences; ELECTRONIC commerce
    • نبذة مختصرة :
      Presents an interview with Imram Currim, a professor of marketing at the University of California-Irvine's Graduate School of Management. Research on estimating consumer choice models from large-scale data sets; Keys to effectively harnessing the power of electronic commerce; Lessons that big businesses can learn from small storefront retailers; Characteristics of master of business administration degree holders.