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Influences on consumer socialisation.

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  • معلومة اضافية
    • الموضوع:
    • نبذة مختصرة :
      Summarizes evidence and describes new research that investigates the importance of parental influence, family make-up and other demographic factors in the behavior and attitude of children as consumers in the U.S. Key issues of interest; Analysis of pertinent topics and relevant issues; Implications on consumer behavior.