The new era of health and wellness in America.

Healthy brands can taste as good as unhealthy brands, for example, and consumers will almost always pay a price premium - the key is how much of a premium of course - for better-for-you food and beverage products. Those brands that take the lead when it comes to health and wellness - helping consumers with information and resources rather than merely trying to sell to them - will end up garnering the most brand love and equity, which will translate to sales. The key is for CPG companies to attempt to achieve taste and price parity when it comes to health and wellness products and conventional CPG products. [Extracted from the article]