THE HAND THAT ROCKS THE CRADLE PULLS THE LEVER.

This article focuses on The Deciding Vote, a nonpartisan effort mounted by women executives at media outlets and advertising agencies to persuade women to go to the polls for the 1992 U.S. elections. As a public service, many advertising firms, television and radio networks, as well as a number of major magazines and newspapers are producing and operating ads valued at more than $3 million. Meanwhile, 700 new voters in New York were registered by the League of Women of Voters over several days at two Lord & Taylor stores. In addition, league volunteers have registered parents at most of the country's 1,200 Kinder-Care Learning Centers. The outcome of these efforts could be an expansion of women's already-impressive edge in the electorate.