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"Alexa, você é uma mulher?": gênero e tecnologia no caso das assistentes digitais. (Portuguese)
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- المؤلفون: Santos, Luiza
- المصدر:
Revista Fronteiras; set-dez2022, Vol. 24 Issue 3, p35-46, 12p
- الموضوع:
- معلومة اضافية
- Alternate Title:
"Alexa, are you female?": gender and technology in the case of digital assistants. (English)
- نبذة مختصرة :
This article aims to contribute to discussions around gender relations and digital technologies, bearing in mind the specific case of conversational artificial intelligences and the predominant use of female voices and personalities. To do so, we analyze the personal digital assistants Siri (Apple), Alexa (Amazon), Cortana (Microsoft) and Google Assistant (Google) considering the tasks performed by these devices in the domestic context. We present empirical data on digital assistant Brazilian users' perceptions of gender on these devices, obtained from a quantitative form (n=501) and in-depth interviews (n=14). Based on the analysis, we identified the users' preference for female voices and discussed the main reasons presented by users. [ABSTRACT FROM AUTHOR]
- نبذة مختصرة :
Este artigo visa contribuir para as discussões em torno das relações de gênero e das tecnologias digitais, tendo em vista o caso específico das inteligências artificiais conversacionais e o uso predominante de vozes e personalidades femininas. Para tanto, analisamos as assistentes pessoais digitais Siri (Apple), Alexa (Amazon), Cortana (Microsoft) e Google Assistente (Google) tendo em vista as tarefas realizadas prioritariamente por esses dispositivos no âmbito doméstico. Apresentamos dados empíricos sobre as percepções dos usuários brasileiros das assistentes digitais com recorte específico de gênero, obtidos a partir de formulário quantitativo (n=501) e de entrevistas em profundidade (n=14). Identificamos, a partir da análise, a preferência dos usuários por vozes femininas e discutimos os principais motivos apontados. [ABSTRACT FROM AUTHOR]
- نبذة مختصرة :
Copyright of Revista Fronteiras is the property of Universidade do Vale do Rio dos Sinos and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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