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"LET ME INLUENCE YOU, I'M AN INFLUENCER" BEHAVIORAL ANALYSIS OF EFFECTS OF PERSUASION DISCLOSURE AND NUMBER OF FOLLOWERS ON FOLLOWERS' PURCHASE INTENTION AND DECISION.
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- المؤلفون: Gasser, Florian
- المصدر:
AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p818-821, 4p
- الموضوع:
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