digestif.

UKRAINE; MUNICH (Germany)

Peter Prislin has been the CMO of Hans im Glück since 2018 and is responsible for the company's marketing strategy and leadership. He began his professional career in journalism and later transitioned into marketing. Prior to his work at Hans im Glück, he advised various food, retail, and hospitality brands. Prislin is optimistic about the future of the restaurant industry, but also acknowledges the challenges it faces. He emphasizes the importance of branding and believes that we cannot simply continue as before after the effects of the Corona pandemic. He hopes for an end to the Ukraine conflict and advocates for a reduced value-added tax rate in the gastronomy sector. His favorite restaurant location is the first Hans im Glück in Munich. Prislin values his training as a news editor, which allows him to quickly adapt to changes. He finds good employees through dedication, passion, and honesty. As a way to relax from work, he enjoys spending time at his mountain hut. The best decision of his life was becoming a father. [Extracted from the article]

Seit 2018 verantwortet der mehrfach ausgezeichnete Kommunikationsprofi Peter Prislin als CMO die Marketing-Strategie und -Führung von Hans im Glück. Seine berufliche Laufbahn begann er im Journalismus als Nachrichtenredakteur u.a. bei FM Radio Network und Radio NRJ. Mitte der 90er-Jahre wechselte Prislin ins Marketing, zunächst auf Agenturseite, dann auf Markenseite, u.a. für Design Hotels, bevor er 2004 zunächst das digitale Marketing, ab 2012 den gesamten deutschen Markt agenturseitig von McDonald's mitverantwortete. Nach 10 Jahren Tätigkeit für McDonald's entschied sich Peter Prislin 2015 für die Selbstständigkeit, wo er bis zu seinem Wechsel zu Hans im Glück diverse Food-, Retail- und Hospitality Brands beraten hat. [ABSTRACT FROM AUTHOR]

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