Google Ads.

Google Ads is an online advertising platform developed and operated by the technology company Google LLC. Originally known as Google AdWords, this unique service allows advertisers to bid to display ads, list products, offer services, or create videos for web users. While many of these ads are tailored to appear at the top or bottom of Google’s search engine results page (SERP), Google Ads can also appear on other websites, within mobile apps, or in videos. Google Ads’ services are sold on a pay-per-click (PPC) basis, which means that advertisers pay Google each time a user clicks on their ad. Since its launch in 2000, Google Ads has become one of the world’s largest and most influential online advertising platforms. Google Ads has also become Google’s most successful product and parent company Alphabet, Inc.’s primary source of revenue. Google Ads generated more than $182.53 billion in 2020 and continued increasing, reaching $237.8 billion in 2023.