Social consciousness.

Social consciousness is an awareness that links individuals to a group. It is strongly related to self-awareness and self-consciousness because the way one views and feels about oneself determines an individual’s connection to others. Research in this field developed out of various human studies, notably psychology and anthropology. Social consciousness has widespread implications for individuals and society. It can strongly influence individuals and groups. For example, a shared sense of belonging can lead to positive developments such as inspiration and action on social justice issues; it can also result in negative developments such as participation in riots or engaging in fraudulent activities because of the belief that such actions are acceptable in one’s social group.