Fresno ad agency pins Bay Area hopes on former Singer veep.

FRESNO (Calif.); SAN Francisco (Calif.); CALIFORNIA

The article reports that local ad agency Jeffrey/Scott Advertising (JSA) is expanding into San Francisco, California, where company officials say they need to start out strong to establish a lasting presence in the sometimes edgier Bay Area market. The company is hoping to land four of five clients in that area during the first quarter of 2005 and expand its regional clientele, bolstered by the success of recent national advertising campaigns they spearheaded from their office in downtown Fresno. This marks JSA's first formal foray into the Bay Area advertising market, although the firm currently has clients in Northern California, including AT&T wireless and Mercedes-Benz.