Sell high-tech products by exploiting human nature.

This article presents information on some of the attributes of high-technology products that would be acceptable to the masses. Great technological innovation, even breakthrough technology, is not enough to ensure a new product's successful introduction into mass markets. Often technological innovation isn't even necessary. To make a high-tech product acceptable to the masses the product has to give consumers something they want. Marketers in mature industries have a rich history of exploiting human frailties in their quest to sell more. High-tech product developers must understand that product development is not the last step. Once the product exists, consumers must be made to understand what's in it for them.