Innovation Management.

Innovation management is the discipline that allows an organization to mindfully respond to the need to continuously develop new products and services, while also creating the infrastructure within the organization that will facilitate smoother navigation of unanticipated developments with which the organization must contend. For example, an automobile manufacturer would rely on its innovation managers to supervise the ongoing search for new ways to improve the company's cars and make them more attractive to consumers, and they would also look to this group if there were a sudden shift in the regulatory environment.