INTERNATIONALIZATION AND INNOVATION CAPABILITIES DETERMINES EXPORT PERFORMANCE OF INDIAN AUTO COMPONENT INDUSTRY.

All countries in the world formulate export policies to promote exports and enable manufacturing firms to compete in international markets. The firms are striving to achieve desired level of export performances with the support of export policies and commitment towards entering into international business along with various dimensions of innovations. Manufacturing industries search for one or the other strategy to market their products in global markets to survive under cut-throat competition. In international markets, a common export practice includes internationalization and innovation abilities of a company determines the export performances. The objective of the research is to find out whether international and innovation capabilities of auto components manufacturers has significant relationship with export performance. There are 88 auto component manufacturing companies were selected in south India to collect the data related to export performance. Linear regression analysis was uses to test the hypothesis formulated. The results revealed that gathering export market information, capable of using export market information, role of export mode, relationships & networks, flexible to modify firm resource base, develop new service, technological up-gradation, inhouse product designs, improvement in the existing products and re-align manufacturing system have found significant relationship with export performances of auto component manufacturing companies in India. [ABSTRACT FROM AUTHOR]

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