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ON THE IMPORTANCE OF MARGINALITY: ONE MORE STEP INTO THE TWO-STEP FLOW OF COMMUNICATION.
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- المؤلفون: Weimann, Gabriel
- المصدر:
American Sociological Review. Dec82, Vol. 47 Issue 6, p764-773. 10p.
- معلومة اضافية
- الموضوع:
- نبذة مختصرة :
This study applies cross-level network analysis to modify the Two-Step Model of communication flow, focusing on marginally positioned individuals and pointing out the "bridging function" of marginals in the flow of information between groups. The hypotheses examined derive from the concepts of the Balance Theory, applied to network analysis, suggesting that the "Strength of Weak Ties" and the related tendency toward intransivity are the structural advantages of marginals in the process of communication flow. By and large, the findings support the claimed importance of marginals, suggesting the ability of network analysis to provide a micro-macro bridge in current sociological theory and research. [ABSTRACT FROM AUTHOR]
- نبذة مختصرة :
Copyright of American Sociological Review is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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