The Impact of Instagram Uses by Saudi Businesswomen on Promoting the Creation and Management of Their Businesses.

In light of the digital and technological developments, as well as social media platforms and applications, which allowed individuals to communicate with each other in different locations. Social media was not only used to chat and communicate. Instead, it uses social media for commercial purposes, especially by businesswomen, because of the features provided by social networking sites that help women create their businesses and promote their products through social networking sites. Therefore, the researcher decided to prepare this research regarding the role of social networking sites, especially Instagram, in reducing the challenges and obstacles facing Saudi businesswomen during creation and manage their business. To achieve this, an analytical descriptive approach has been used, and a questionnaire tool has been prepared and distributed to a sample of Saudi businesswomen. One of the most important findings of the research is that Instagram has an active and significant role in supporting Saudi businesswomen and facilitating the management of their businesses. [ABSTRACT FROM AUTHOR]

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