TQM Implementation: A Case Study Analysis of an Indian Automobile Industry.

Purpose- TQM as a never-ending drive in pursuit of a delighted customer and needs to be assimilated into everything the business does. It comprises different aspects such as use, availability, efficiency, service and delivery for customer satisfaction. An insufficient understanding of TQM creates an environment for failure of implementation of TQM framework. Indian industries started realizing the TQM outcomes in early 1990s and a satisfying TQM culture has been rooted in Indian industrial sector. So an attempt has been with a case study analysis within an Indian automobile industry with the use of an effective questionnaire survey which was prepared after a prolonged literature survey, field visits and expert interviews. Research Methodology- After a detailed analysis of literature a questionnaire was prepared which was sent to different industries. A brief study of respondents was made where a Non-TQM Indian automobile industry was selected at random to implement TQM as well as to get optimum benefits after its implementation. Findings: Results concluded with seven core benefits to the industry which mainly comprises of corrected Layout and adequate scheduling, enhanced employee involvement and recognition, better supplier quality. The final results suggested a increase of Rs. 30,470 in revenue and new job distribution on seven machines were suggested to continue the same. Research Implications- The study is subject to the regular restrictions of survey investigations. The case study is implies only in an Indian automobile industry. To get better findings it can be applied to different type of industries simultaneously. Originality/Value- The study is supportive in portraying the benefits of TQM implementation in India which might be taken seriously by Non-TQM industries. [ABSTRACT FROM AUTHOR]

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