Primary and Secondary Audiences.

Primary audience members are those directly affected by and who have a specific interest in what is being communicated visually or orally. The primary audience is sometimes referred to as the target audience. The secondary audience is made up of those indirectly affected but who have interests of varying intensity in the subject. The secondary audience may include decision-makers who have the means to affect changes in the lives or situation experienced by the primary audience. Scholars identify the hidden or tertiary audience as those who gain access to information but who exhibit only relational, casual, or limited interest.