CRM TIP SHEET.

The article presents suggestions for selecting customer relations management (CRM)technology for small, midsize and big businesses. For the small businesses, the most important question is what it will cost. Return on investment is at the top of most small business owners' minds. Off-the-shelf software economically provides the basic services. Do not pay more for things you do not need. For the midsize businesses flexibility is the key of growth. Make sure that the software grows with the business is important. As companies grow, so can the complexity of problems. Make sure that the software's functions fit with the business goals. For the large businesses specialized software applications that truly help resolve internal business pains and help share best practices are the most effective. large-scale implementations typically have the lowest return on investment and customer satisfaction ratings.