Digital marketing trends for 2019: Privacy concerns, artificial intelligence and shifts in social media lie ahead.

The article offers trends that will affect digital higher education in the U.S. in 2019. According to Aaron Baker of Harvard University, the challenge for higher education analytics will be the need to learn best practices to analyze and capture data while respecting the privacy of users. It mentions that artificial intelligence search agents are finding meaning in online content, enabled by advances in visual, audio and semantic recognition of machine learning.