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Comportamento do Consumidor em Canais Cruzados: Modelo de Mediação-Moderada nas Compras Online/Offline.

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اقرأ على الانترنت اقرأ أكثر حفظ في قائمتي
  • المؤلفون: Okada, Sionara1 ; Porto, Rafael1
  • المصدر:
    RAC: Revista de Administração Contemporânea. jul/aug2018, Vol. 22 Issue 4, p510-530. 21p.
  • معلومة اضافية
    • Alternate Title:
      Cross Channel Consumer Behavior: A Moderate-Mediation Model in Online/Offline Purchasing.