WITH PHARMA HIRING IN-HOUSE QUANTS, HOW CAN FIRMS WORK WITH DRUGMAKERS TO ENSURE THEY’RE NOT LEFT BEHIND?

PHARMACEUTICAL industry; MARKETING executives; DATA analytics; TEAMS in the workplace; DATA analysis; STEIN, Dan; MARKETING

The article offers the insights of several industry experts on how medical marketers can work with drugmakers as pharmaceutical companies hire in-house quants. Among the industry experts who offered their views include Jacob Pitkow of Juice Pharma Worldwide, Alfred Whitehead of Klick Health, and Dan Stein of Crossix Solutions. Topics include the role of analytics team in an organization, the integration of traditional data sources into analysis, and enhanced data sets.