Sexual objectification.

Sexual objectification is the practice of perceiving a person as an object that solely exists to appeal to the viewer's sexual desires. This is dehumanizing because a person is looked at as an object instead of a complex human being. Sexual objectification creates a relationship based upon power. The viewer is fully human. The person who is objectified is seen by the viewer as a something, not a someone, whose only purpose is pleasing the viewer. The position of the one objectified has no power. Usually, a man is thought to be the objectifier, and a woman is seen as the object. The man believes that the woman wants to be desirable to all men and that it will benefit her to do so. The qualities of the woman that do not relate to her sexual desirability are diminished or overlooked. San Diego Chargers cheerleaders at a NASCAR event. public domain via wikimedia commons Redhead Bikini car wash in Texas. By MarkScottAustinTX (Flickr: Stephen Hamende and Car Wash at Spinners) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons