Design.

Design is the development of a plan or process to achieve or create something. Designs include objects, events, and many other elements of daily life—anything that is created by humankind. Successful design is appealing to its intended audience for its appearance and usefulness. However, it must take into account practical matters, such as materials and engineering concerns. An attractive and innovative structure, for example, must be constructed to meet safety standards. Examples of design arenas include business and organization strategies; structures, such as buildings and bridges; websites; publications; interiors; vehicles; landscapes; tools, ranging from paper clips to robotic arms; clothing and footwear; and product packaging. While early designs were likely achieved through trial and error—people simply used what they had and adopted changes that seemed to work better—effort and expertise may be required for modern design efforts. An organization may employ a number of teams to research, provide input and expertise, and develop various aspects of a design project. The iconic "sails" of the Sydney Opera House. Public domain via Wikimedia Commons Barajas Airport in Madrid, designed by Richard Rogers Partnership. By Jean-Pierre Dalbéra from Paris, France (Barajas Airport (Madrid)) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons