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Reflections on the challenging mission of the country brand construct in the international business setting.

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  • المؤلفون: Gondim Mariutti, Fabiana1
  • المصدر:
    Internext: Revista Electrônica de Negócios Internacionais da ESPM. set-dez2015, Vol. 10 Issue 3, p58-70. 13p.
  • معلومة اضافية
    • Alternate Title:
      Reflexão sobre a missão desafiadora do constructo marca-país na área de negócios internacionais.