Who's Afraid of the Big Bad NCAA?...The Ed O'Bannon v. NCAA Decision's Impact on the NCAA's Amateurism Model.

NATIONAL Collegiate Athletic Association; COLLEGE athletes; AMATEUR sports; COLLEGE sports; ANTITRUST law; LEGAL status of college athletes; COLLEGE sports laws; SPORTS law; ACTIONS & defenses (Law)

The article examines the impact of the U.S. District Court for the Northern District of California's decision in the case 'O 'Bannon v. National Collegiate Athletic Association (NCAA)' on NCAA's amateurism. Topics discussed include NCAA's use of student-athletes' name, image, and likeness (NIL) in video games and live television broadcasts; history of the NCAA and its commercial growth; and need of NCAA to amend its provisions regarding player amateurism.