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When speaking to consumers, say natural, local and healthy.
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The article discusses two reports titled "What's in Store 2015" and "Engaging the Evolving Shopper: Serving the New American Appetite" from the International Dairy-Deli-Bakery Association (IDDBA), which offer consumer insights and provide opportunities for dairy processors and other food manufacturers. Among the highlights in the reports are the downward trend in dieting, the sales increase in health and wellness products, and the high value of the gluten-free market.
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