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Category Taken-for-Grantedness as a Strategic Opportunity: The Case of Light Cigarettes, 1964 to 1993.
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- المؤلفون: Hsu, Greta; Grodal, Stine
- المصدر:
American Sociological Review. Feb2015, Vol. 80 Issue 1, p28-62. 35p. 1 Black and White Photograph, 1 Diagram, 5 Charts, 6 Graphs.
- معلومة اضافية
- الموضوع:
- نبذة مختصرة :
Theories within organizational and economic sociology that center on market categories often equate taken-for-grantedness with increased constraint on category members’ features. In contrast, we develop a novel perspective that considers how market participants’ changing category-related attributions decrease the scrutiny of category offerings, opening up strategic opportunities for firms. We further argue that whether producers should be expected to take advantage of these opportunities depends on the extent to which they are incentivized to do so. We use the case of the light cigarette category to test this thesis. We argue and find evidence that increasing taken-for-grantedness of the light cigarette category created greater opportunity for tobacco firms to strategically manipulate category features. [ABSTRACT FROM PUBLISHER]
- نبذة مختصرة :
Copyright of American Sociological Review is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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