Generation Z in Thailand’s Senses and Signs of Respect

This research aims to determine the senses and signs of respect of generation Z in Thailand. The sample included 400 students belonging to the generation Z age range, age between 18 and 21 years old. A convenience sampling method was applied. The research instrument was a questionnaire. The Index of Item Objective Congruence (IOC) was applied by having 3 experts to check for content validity. The IOC retrieved ranges between 0.67 - 1.00 which were considered acceptable to use. The “Sense” part includes questions of Generation Z’s self-evaluation on the level of respect they had for others along with their perception on the level of respect they received from others. Whereas the “Sign” part was designed by giving informants a conflict situation and asking for their reaction. Data was analyzed by using descriptive statistics consisting of frequency, percentage and mean. The results showed that the informants consisted of 299 females and 101 males. The finding indicates a sense that generation Z believe that they act respectfully upon others at the highest level, however, they receive the act of respect from others at moderate-high level. In addition, more than half of generation z informants tended to show a sign of respect through their reactions when facing a conflict situation.