Dimensões-chave da maturidade digital: um estudo com empresas do setor de varejo no Brasil / key dimensions of digital maturity: a study with retail sector companies in Brazil

Purpose:The objective of this research was to identify which dimensions are related to the establishment of higher levels of digital maturity. Originality/value: There is little academic scientific literature on digital maturity in Brazil. This research will offer subsidies to companies regarding the different dimensions that need to be emphasized by managers in order to achieve a full and effective digital transformation. This information will be valuable to support the digital transformation process of these companies. The study fills a gap in the academic context related to the lack of more comprehensive empirical studies based on digital maturity. Design/methodology/approach: This study evaluated the relationship of eight dimensions of capacity (strategy, leadership, market, operational, people, culture, governance, and technology) with the development of digital maturity. This survey applied an electronic questionnaire to directors of the strategic level of Brazilian retail sector companies located in different regions of Brazil. At the end, a total of 260 valid questionnaires were obtained. The responses were analyzed using the Partial Least Squares (PLS) method. Findings: The research results showed that the strategy, market, operations, culture, and technology dimensions are those that are most related to the development of digital maturity. /Objetivo: O objetivo desta pesquisa foi identificar quais dimensões estão relacionadas ao estabelecimento de maiores níveis de maturidade digital. Originalidade/valor: Há um volume pequeno de literatura científico-acadêmica, com poucas pesquisas conceituais e empíricas sobre o tema de maturidade digital no Brasil. Esta pesquisa oferecerá subsídios para as empresas no tocante às diversas dimensões que precisam ser enfatizadas pelos gestores, a fim de se atingir uma transformação digital plena e eficaz. Essas informações serão valiosas para apoiar o processo de transformação digital dessas empresas. No contexto acadêmico, o estudo supre uma lacuna relacionada à falta ...