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NBC BREAKS BEYOND TV TO REACH NEW VIEWERS.

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  • معلومة اضافية
    • الموضوع:
      NBC Universal Inc.
    • الموضوع:
      STOTSKY, Adam
    • نبذة مختصرة :
      An interview is presented with Adam Stotsky, a marketing executive for the television broadcaster NBC Universal. Stotsky discusses the marketing of television programs beyond traditional promotional television advertising presented on the company's other broadcasting. He defends a controversial advertisement for the cop show program "Southland." Stotsky describes marketing techniques used to promote NBC Television Network's late night television talk shows.