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Media agencies miffed by RFP seeking deal data.
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- المؤلفون: Goetzl, David
- المصدر:
Advertising Age. 2/21/2000, Vol. 71 Issue 8, p1-57. 2p.
- معلومة اضافية
- الموضوع:
- نبذة مختصرة :
Reports the reaction of media buyers to a request for proposals (RFP) circulating for a direct-to-consumer pharmaceutical account. Information that the RFP seeks; Speculation that the RFP is for a gastrointestinal-tract drug from AstraZeneca; Patent loss for Prilosic, a gastroesophageal reflux drug.
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