Odličnost in dodajanje vrednosti za odjemalce.

Excellence and Adding Value for Clients.

Research Question (RQ): How the organization's excellence in adding value to clients is reflected. Purpose: The article would like to point out that the added value for clients is reflected by understanding, anticipating, meeting needs and expectations, and seizing opportunities. Method: A qualitative method of reviewing domestic and foreign professional literature was used for examination. Results: The research found that the basic building block of adding value to clients can increase the organization by knowing clients and their expectations and establishing two-way communication. It must respond to feedback from customers and provide employees with all necessary resources, competences and powers. Organization: The organization has obtained suggestions that it can improve its excellence in adding value to clients. Society: All stakeholders of the organisation, both internal and external, have an impact on excellence. The interplay of all and adherence to all the principles of the building block enables the excellence of the organization. Originality: We presented the first building block of the EFQM excellence model, Adding Value for Clients. Limitations/Future Research: Research could be upgraded to other building blocks and the model used in your organization. [ABSTRACT FROM AUTHOR]

Raziskovalno vprašanje (RV): Kako se kaže odličnost organizacije pri dodajanju vrednosti za odjemalce? Namen: S člankom bi radi opozorili, da se dodana vrednost za odjemalce v organizaciji kaže z razumevanjem, predvidevanjem, izpolnjevanjem potreb in pričakovanj ter izkoriščanjem priložnosti. Metoda: Za preučitev je bila uporabljena kvalitativna metoda pregleda domače in tuje strokovne literature. Rezultati: Z raziskavo smo ugotovili, da se temeljni gradnik dodajanje vrednosti za odjemalce organizacija lahko poveča s poznavanjem odjemalcev in njihovih pričakovanj ter vzpostavljanjem dvosmerne komunikacije. Organizacija se mora odzivati na povratne informacije odjemalcev in zaposlenim zagotoviti vse potrebne vire, kompetence in pooblastila. Organizacija: Organizacija je pridobila predloge s katerimi lahko izboljša svojo odličnost na področju dodajanja vrednosti za odjemalce. Družba: Vpliv na odličnost imajo vsi deležniki organizacije, tako notranji kot zunanji. Preplet vseh in upoštevanje vseh načel gradnika omogoča odličnost organizacije. Originalnost: Predstavili smo pregled literature za prvi gradnik modela odličnosti EFQM, dodajanje vrednosti za odjemalce. Omejitve/nadaljnje raziskovanje: Raziskovanje bi bilo možno nadgraditi na druge gradnike in model uporabiti v organizaciji. [ABSTRACT FROM AUTHOR]

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