Educating beyond the classroom: alumni giving and the value of campus culture.

HIGHER education; COLLEGE students; UNIVERSITY & college alumni; ORGANIZATIONAL identification; CULTURE; COLLEGE environment

This research considers a variety of independent variables to determine the school-based factors that can predict alumni giving. Data for this study are gathered from a top-tier liberal arts college located in the US with an impressive history of alumni giving and a robust endowment fund. The findings indicate that cultural components of the university experience, highlighted by college culture clubs and Greek life, are influential for future alumni giving. Conclusions drawn from this study are useful both for school administrators attempting to increase alumni gifts and for future researchers attempting to understand the after-effect influence of culture. [ABSTRACT FROM AUTHOR]

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