Data analytics (DA).

Data analytics (often shortened to "analytics") is the examination, exploration, and evaluation of information (data) with the goal of discovering patterns. "Data analytics" is sometimes used interchangeably, or confused, with "data analysis." Both data analytics and data analysis rely heavily on mathematics and statistics, but data analysis is usually defined more broadly, to include any examination of bodies of data, using a large array of possible tools, for the purpose of discovering information in that data or supporting a conclusion. There is considerable overlap between the methodologies and concerns of the two disciplines, both of which might draw on data mining, modeling, and data visualization. The important difference is the overall focus on patterns in analytics. Analytics is used in numerous industries and academic disciplines, from finance to law enforcement and marketing.